Product UX Designer,@ChloeAnnPoulter
Talk Topic: An Argument for Content-driven Design
Chloe Poulter is a Product UX Designer at IBM Hybrid Cloud and Interaction Design Foundation London local leader.
In her talk, Chloe will take a look at content-driven design in practice. Taking inspiration from solutions-based coaching models (OSKAR), participants will be empowered to approach their research, branding, and experience design starting with a vision of customer success.
Many designers are trained to work with content specialists, but have to provide their own writing in industry, so this talk will start with some quick-fire ways they can boost their writing confidence. Next, methods that a design team at IBM have used to collaboratively write highly technical copy will be shared and activities suggested for use in attendees' own work. Finally, the talk will look at the benefits of allowing content to drive the design process in term of user outcomes.